A complete visual advertising campaign designed for a yacht party event. The project covers all major touchpoints — from large-format billboard advertising to social media posts and Instagram story creatives.
The design system uses a bold, high-contrast palette with premium typography to convey the exclusive nature of the event. Each format was carefully adapted to maintain visual consistency while optimizing for its specific medium and placement.
Billboard Design
The main billboard creative was designed for maximum impact at large scale. High contrast, minimal text, and a strong focal image ensure the message lands instantly at distance.
Social Media Posts
Square and landscape post formats designed for Instagram and Facebook feeds. Consistent with the billboard's visual language but optimized for mobile viewing.
Instagram Stories
Vertical story format creatives for Instagram. The layout is adapted for the 9:16 aspect ratio with clear CTAs and event details.
About This Project
This project is part of the Razi 2026 portfolio — a collection of brand and advertising work completed for clients across Turkey and the wider region. Each campaign is designed with a focus on clarity, brand consistency and conversion.
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